Editing Brief

Illawarra Dentists Reel 6 Revision: What To Know Before Starting Invisalign

Prepared for the editor to shorten or split the supplied Reel 6 footage into clear, AHPRA-safe short-form edits.

Recommendation

Split the reel into 4 shorter versions. The script covers four separate patient concerns: wear time, attachments, cleaning, and case suitability. Splitting will make each reel easier to follow, stronger in the first 1 to 3 seconds, and more useful across Traffic, Retargeting, and Lead Generation placements.

Each final edit must be between 3 and 90 seconds. Aim for 15 to 35 seconds per short version. If the editor needs one combined version, keep it under 75 to 90 seconds and structure it as "4 things to know before Invisalign".

Project Details

Clinic Illawarra Dentists / Dentistry Illawarra

Platform Instagram Reels and Facebook Reels

Treatment Focus Invisalign / clear aligner education

Audience Adults in Wollongong and the wider Illawarra region considering Invisalign or clear aligners.

Asset Google Drive Reel 6 Footage

CTA Direction Use a unique CTA for each reel. Match the CTA to the specific concern covered in that video, such as routine, attachments, cleaning, or suitability.

Primary Editing Direction

Keep each reel focused on one practical downside or consideration only.
Open with a clear question or patient concern within the first 1 to 3 seconds.
Cut repeated words, long pauses, and overly detailed explanations that slow the message.
Keep the delivery honest and reassuring. The reel should help viewers feel informed, not discouraged.
Use simple subtitles throughout. Keep on-screen text short, title-case, and easy to read.
Use warm, local, professional styling. Golden Sandstone accents and Ivory Linen or warm neutral backgrounds are suitable if graphics are needed.
Avoid fear-based language, dramatic visuals, busy layouts, or sales-style offer graphics.

CTA Rules

Give every video its own CTA. Do not reuse the same CTA across multiple edits unless specifically requested.
Avoid generic CTAs such as "Book now", "Contact us today", "Learn more", or "Visit our website".
Make the CTA relevant to the reel's topic, such as daily wear, attachments, cleaning routine, or case suitability.
Keep the wording natural and calm. The CTA should feel like a helpful next step, not a sales line.
Where useful, reflect Illawarra Dentists' Wollongong location, clear aligner service, or straightforward consultation approach.

Split Briefs

Reel 6A: Can You Wear Aligners 20 To 22 Hours A Day?

Target Length: 18-30 Seconds Best For: Traffic / Retargeting

Core message: Invisalign requires consistency. Aligners generally need to be worn for the prescribed hours each day for treatment to track as planned.

Suggested edit flow:

Hook: "The biggest Invisalign downside? You need to be consistent."
Key point: "Aligners usually need to be worn around 20 to 22 hours a day."
Practical note: "If they are left out too often, treatment may not track as planned and refinements may be needed."
CTA: "Check whether the daily wear routine feels realistic for you before starting aligners."

On-Screen Text

The Biggest Invisalign Downside?

You Need To Be Consistent

20 To 22 Hours A Day Is Often Needed

Check The Daily Wear Routine

Reel 6B: What Are Invisalign Attachments?

Target Length: 15-30 Seconds Best For: Traffic / Retargeting

Core message: Attachments are common in Invisalign treatment and can feel unusual at first, especially while eating.

Suggested edit flow:

Hook: "One thing people do not always expect with Invisalign: attachments."
Explanation: "Attachments are small tooth-coloured buttons placed on the teeth during treatment."
Practical note: "They help the aligners grip and guide tooth movement, but they can feel unusual at the start."
CTA: "Get clear on whether attachments may be part of your clear aligner plan."

On-Screen Text

What Are Invisalign Attachments?

Small Tooth-Coloured Buttons

They Help Guide Tooth Movement

Check If Attachments Are Needed

Reel 6C: Invisalign Needs A Cleaning Routine

Target Length: 18-30 Seconds Best For: Traffic / Retargeting

Core message: Clear aligners need regular cleaning, and patients need to stay on top of oral hygiene after meals.

Suggested edit flow:

Hook: "Invisalign is removable, but it still needs maintenance."
Key point: "You need to clean your trays and keep your teeth clean before putting them back in."
Practical note: "This helps reduce plaque build-up and keeps the aligners fresher during treatment."
CTA: "See how tray cleaning could fit around meals, work, and your usual day."

On-Screen Text

Invisalign Needs Maintenance

Clean Your Trays Regularly

Brush Or Rinse After Meals

Plan Your Tray Care Routine

Reel 6D: Is Invisalign Right For Every Case?

Target Length: 20-35 Seconds Best For: Lead Generation

Core message: Invisalign is not suitable for every case. Illawarra Dentists can assess the teeth and explain what may be realistic.

Suggested edit flow:

Hook: "Invisalign is not right for every case."
Key point: "Some complex tooth movements may still be better suited to braces or another approach."
Reassurance: "During a consultation, the team can assess what is realistic for your teeth."
CTA: "Arrange an assessment with Illawarra Dentists to compare straightening options that may suit your case."

On-Screen Text

Is Invisalign Right For Every Case?

Not Always

Complex Cases May Need Another Option

Compare Suitable Straightening Options

Optional Combined Version

Use only if one full Reel is required

Target length: 60-90 seconds.

Structure: "4 things to know before starting Invisalign" with quick sections for wear time, attachments, cleaning, and suitability.

CTA: "If you are considering clear aligners, sit down with our Wollongong team to map out what the process could realistically involve for your teeth."

Caption Direction

Suggested Caption

What should you know before starting Invisalign?

Clear aligners can be a good option for many people, but they do require consistency, cleaning, and a proper assessment to check whether they suit your teeth.

At Illawarra Dentists, we will talk through what is realistic and explain your options clearly.

Start with a straightforward conversation about whether clear aligners fit your teeth, routine, and goals.

Approval Notes

Do not say Invisalign is suitable for everyone.
Do not say Invisalign "works really well for most cases" without context. Safer phrasing: "can be a good option for many people when suitable".
Do not imply guaranteed results, guaranteed treatment speed, or guaranteed avoidance of refinements.
Soften "teeth shift back" to "treatment may not track as planned" or "refinements may be needed" unless the clinician specifically wants the stronger phrasing.
Avoid saying aligners stay in the mouth "24/7". Safer phrasing: "most of the day" or "for the prescribed daily wear time".
Use safer wording such as "may suit", "may be suitable", "depends on your teeth", "what is realistic", and "suitability depends on individual needs".

Final AHPRA And Brand Check

AHPRA-safe wording used: no guaranteed results, superiority claims, or pressure-based language.
Specific to Illawarra Dentists and the Wollongong / Illawarra audience.
Aligned with the July to September funnel optimisation strategy.
Supports Traffic, Retargeting, and Lead Generation usage.
Each edit has one clear message and a hook suitable for the first 1 to 3 seconds.
Australian English tone is warm, calm, local, honest, and professional.
Each CTA is unique, specific to the video topic, and clear without sounding pushy.
No internal-only setup notes included.

Next Action

Editor: Create four shortened Reel 6 versions using the split structure above, then send drafts for review. Prioritise clarity, natural delivery, readable subtitles, unique topic-specific CTAs, and AHPRA-safe wording.